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Underdog Advertising

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Underdog Advertising

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Proven Principles to Compete and Win Against The Giants in Any Industry

The world of advertising is divided into two parts. There are the Top Dogs. You know, the companies that seem to have such big advertising budgets that they can't spend it all.
Then there are the rest of us. The Underdogs. You know you're an Underdog if you are experiencing any of these symptoms:

  Your competitors enjoy higher sales than you.
  Your competitors are spending more money on advertising.
  Your product does not enjoy high awareness.
  You lack clout in the marketplace.
  You are handcuffed by budget constraints.

Can you identify with any of these? If so, you are not alone! Three-plus decades of advertising experience have taught PAUL W. FLOWERS that nearly every marketer is burdened by one or more of these symptoms. Do you have a competitor that enjoys higher sales?

Don't worry the solution is within these contents outlined in Ten Principles of Underdog Advertising, broken down in two parts ("The Underdogs" Poster Boy" and "Know Your Competition") 

The Underdogs' Poster Boy
Principle #1: Think Outside the Box
Principle #2: Take Risks
Principle #3: Strategy Before Execution
Principle #4: Be Contrary

Know Your Competition
Principle #5: Select Your Battlefield
Principle #6: Focus! Focus! Focus!
Principle #7: Be Consistent
Principle #8: Demonstrate Value
Principle #9: Speed & Surprise
Principle #10: Be Patient

Finally you will learn further by the "Big Dog Branding Process Worksheets"

Beyond Underdog Advertising
Big Dog Branding

The book is in PDF Format and suitable to read using any eBook readers like Laptops, IPads, Tablets, BlackBerry or Android Phones.

Delivery: Instantly (Same day) Via E-Mail

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This product is backed by CyParks' 100% Money Back Guaranty. Find below the terms for this Guaranty and Refund Policy.
  1. This product is guaranty for 2 Days. This means that before the end of 2 days from the day you receive this product, you have the right to ask for a refund if it doesn't meet the specifications as described by the Seller, and your money will be refund back to you if you and the seller have not come to an amicable resolution.
  2. Please note that you (the Buyer) will have to escalate your demand to CyParks if you and the Seller are not able to resolve the issue. Also you would have to state your reason(s).
  3. Your request for refund will not be accepted after 2 days from the day you receive the product.  

Please Note this Guaranty and Refund Policy is only valid if the Buyer pay for this product Through CyParks.

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